>>6300That's smart on their part to add in a worthless AR gimmick to deal with people that play their games on other hardware. More and more cheap ARM and x86 tablets are going to come out that will be more than powerful enough to play their games through emulation. 4 cents worth of an ASIC to do AR can potentially cut down enormously on piracy and require every game have it patched out if that's even feasible.
Add in tie ins for scanning associated products or at their theme parks and this could be a significant advantage for them.