>>5536>"Every screen is an Xbox,"Some people might think this is hyperbole or marketing hype but they're serious. A smartwatch will have game pass available on it. The smart fridge at home depot is going to have it preinstalled with a 3 month trial. By the end of the decade I expect inmates will start having access to their cloud gaming service.
Executives at Microsoft including the CEO have their bonuses measured by the most ridiculous metrics imaginable. The slight decrease last year in game pass/cloud gaming engagement cost him over $10 million in bonuses and other lower ranking executives lost the equivalent of hundreds of millions. The same is true for Sony and they're doing it all takes to please shareholders.
Gamers are practically the smallest part of the equation now. The fact that cloud gaming is crap that doesn't work isn't a problem for the people making and selling it.